Case Study: India’s Leading Tyre Manufacturing Company achieves Enhanced Data Transparency and Real-Time BI with Datamatics' TruBI

TruBi Enhances Data Transparency for a Prominent Tyre Giant

India’s Leading Tyre Manufacturing Company — a global tyre maker producing over 165 million tyres a year with $880M revenue and 8,000 employees — faced limited data transparency, ad‑hoc reporting needs beyond SAP, lack of data democracy, and no centralized MIS or comprehensive reporting tools. To address these challenges the customer engaged Datamatics and its TruBI business intelligence platform to build a unified analytics and reporting capability.

Datamatics implemented TruBI along with a customized reporting system, interactive self‑authoring dashboards, and a singular data‑mart that integrated multiple data sources and automated validations. The solution accelerated ad‑hoc analysis, standardized enterprise monitoring and reporting, enabled real‑time reports for Production, Finance, Sales & Distribution and Marketing, and made it possible to identify performing and non‑performing products and market segments — unlocking hidden insights and improving operational decision‑making.