Case Study: Indian Consumer Products Marketing Company achieves optimized e-commerce pricing and increases sales from 20% to 32% with Datamatics

Truai Optimizes Sales for a Multinational Consumer Products Giant

Indian Consumer Products Marketing Company, a $4.8 billion FMCG leader with products used by over 700 million Indians across 20+ categories, needed to optimize its ecommerce sales and pricing strategy. The company faced challenges including automating competitive pricing across a universe of 181,479 records (87 brands, 506 products, 10 ecommerce sites), analyzing competitor price fluctuations, forecasting future pricing trends, and measuring promotion impacts. They engaged Datamatics to deliver a predictive-analytics-driven solution for their ecommerce wing.

Datamatics used three months of client data to build a hybrid predictive-pricing solution combining descriptive statistics, time-series forecasting, hypothesis and inferential testing to analyze price variation, trends, comparative differences, price ranges, historical forecasts and promotion effects. Datamatics’ analytics enabled more effective product promotions and pricing decisions, boosting sales from 20% to 32% (other parameters remaining constant) and delivering measurable improvements in ecommerce performance.