Case Study: Large Advertising Company achieves 25-minute media tracking turnaround and 100% accuracy with Datamatics' TruAI

Truai Helps in Media Tracking for A Large Advertising Company

Large Advertising Company, one of India’s largest creative agencies with $11 billion in revenue, faced slow, manual media monitoring across print, e‑papers and digital channels that strained operations and delayed client reporting. To reduce turnaround time, improve accuracy and handle growing volumes and multiple languages, they engaged Datamatics and adopted its TruAI solution alongside Imaging, TruOCR and intelligent web crawling.

Datamatics implemented context‑specific search, auto‑summarizing, text classification, cross‑referencing, theme comparison and historical referencing to automate media tracking and distribution. The Datamatics deployment cut turnaround from 2 days to 25 minutes, achieved 100% accuracy, enabled real‑time electronic reporting to clients and delivered scalable, multilingual coverage.