Case Study: Leading Travel & Tourism Company achieves over 50% improvement in customer conversion with Datamatics

TruAI Accelerates Customer Conversion Rate For A Leading Travel & Tourism Company

Leading Travel & Tourism Company, an integrated travel and travel-related financial services provider operating 233 locations across 94 cities, needed to optimize operations by predicting customer conversion amid challenges of cold leads, incomplete data, and inconsistent branch-level comparisons. Datamatics was engaged to address these issues using its TruAI AI/ML-based predictive analytics services (ANN and Random Forest models) alongside data enrichment and management capabilities.

Datamatics shortlisted high-performing branch datasets, enriched customer profiles (social media, unstructured data, direct outreach), built a managed database and QA processes, and ran predictive models with a polling engine to select the best outputs. Datamatics’ solution achieved up to 82% model accuracy, identified key conversion drivers (source of inquiry, product, inquiry-to-booking lag, low days, season), established driver impact relationships, and raised conversion rates by over 50% through targeted follow-ups.