Case Study: Leading Telecom Player in India achieves 100M app downloads and improved CX with Datamatics

OTT Video Streaming App for a Leading Telecom Player in Asia

Leading Telecom Player, a major Indian telecom operator offering 600+ channels in 15 languages through its video streaming service, faced performance problems with its existing mobile app and lacked the in-house technology expertise to enhance and scale it. Datamatics was engaged to re-engineer the mobile streaming app and to build separate apps for TV, cinema and music to improve customer experience.

Datamatics rebuilt and optimized the TV streaming app and delivered new Cinema and Music apps—providing access to 432 live TV channels across 15 regional languages, a video library with thousands of hours of content, and ad-free music in 15+ languages. The solution drove measurable impact: the apps achieved 100 million downloads within the first few months and improved Play Store ratings by significantly enhancing CX.