Case Study: MullenLowe Lintas Group achieves 2‑day to 25‑minute turnaround with Datamatics TruCap+

MullenLowe Lintas Reduces Turnaround-time from 2 Days to 25 Minutes with Auto-capturing of Critical Data with TruCap+

MullenLowe Lintas Group, one of India’s largest communications groups managing 300 brands, faced a time-consuming manual process of reading dozens of newspapers daily to capture brand mentions and send reports to clients. To reduce turnaround time, cut costs, and improve accuracy, MullenLowe Lintas engaged Datamatics to automate the media‑tracking workflow using its TruCap+ Intelligent Document Processing solution.

Datamatics implemented TruCap+ to auto‑capture and auto‑summarize print, e‑newspaper and web articles (covering page 1 column 1 to page 32 column 8), crop relevant clippings, analyze impact, trace prior mentions, and publish reports to clients and a SharePoint portal before business hours. As a result, Datamatics reduced turnaround from 2 days to 25 minutes, delivered 100% accuracy, enabled scalable multi‑language operations, and established real‑time electronic distribution of media tracking reports.

MullenLowe Lintas Group

Pravin Savant

Group Chief Technology Officer