Case Study: Leading Market Research Firm achieves real-time mobile panel management and rapid survey deployment with Datamatics

Mobile Panel Management - Maximize Your Mobile Interaction & Engagement

Leading Market Research Firm engaged Datamatics to enable and manage ad‑hoc smartphone surveys. The customer needed a fast, end‑to‑end solution to manage panelists, from job notifications and data collection to points release, with job shortlisting by preference and location — all under a tight turnaround requirement.

Datamatics delivered a proof‑of‑concept native iOS and Android app integrated with the client’s web services using an offshore‑onshore scrum‑agile model. Datamatics’ solution included push notifications, GPS and camera integration, web views with XML services for real‑time syncing, and point redemption; this enabled rapid deployment, real‑time panel management and data collection, reduced turnaround time, and provided immediately analyzable survey data.