Case Study: MarketCast achieves 25–30% cost savings with Datamatics' phased BOT analytics transformation

MarketCast cuts outsourcing costs 25–30% with Datamatics

MarketCast, a leading provider of market research and analytics services, faced operational challenges due to its reliance on external partners, which created inefficiencies, reduced visibility, and increased costs. To build a scalable, high-control operations model for its analytics unit, the company partnered with vendor Datamatics.

Datamatics implemented a phased Build-Operate-Transfer (BOT) model, embedding automation tools like TruDocs and TruAI for survey QC and analytics. After 36 months, a fully operational Global Capability Center was transferred to MarketCast. The results included 25-30% cost savings, a 20-30% reduction in turnaround times, and a scalable workforce of over 150 skilled professionals, giving MarketCast direct control over its operations.

MarketCast