Case Study: Market Research Company achieves 40% community growth and improved engagement with Datamatics' mobile survey app

Market Research Company - Customer Case Study

Market Research Company, an established marketing insights firm, needed to reduce reliance on licensed third‑party community platforms and build a mobile-first solution that gave them control over functionality, deeper integration with internal processes, offline survey capability, multimedia and barcode feedback, and lower operational costs. Datamatics was engaged to provide mobile app development for a native community and survey platform on Android and iOS to meet these needs.

Datamatics performed detailed requirements analysis and delivered a native mobile app with offline survey/diary storage and sync, rich device-capability support (video, audio, images, barcode scanning, location), 2‑factor authentication, multilingual support, push notifications and app store assistance. As a result, the client has seen 2,000+ downloads with increased engagement and retention, expects 40% community growth within a year, and anticipates a 5–10% reduction in errors and labor plus faster data collection and improved analytics thanks to the Datamatics solution.