Case Study: One of the Largest Market Research Firms achieves 45-day, 99.9%‑accurate capture of 7.5M multilingual opinion‑poll forms with Datamatics' i-Mark data capture solution

Largest Market Research Firm - Customer Case Study

Largest Market Research Firm faced a massive pre‑election data challenge: collect and accurately capture 7.5 million paper questionnaires across 467 constituencies and 35 centers in 22 Indian languages, with complex, state‑varying questionnaires, inconsistent batching and dispatch sheets, mixed constituency codes, variable paper quality, delayed receipts and faint pencil marks. They engaged Datamatics for document scanning and automated data capture (i‑MarkTM) to ensure accuracy and timely delivery.

Datamatics delivered a proof‑of‑concept and backend programming to normalize state‑specific questionnaire fields, supplied frequency reports for tracking, and ran a full mailroom‑to‑dispatch electronic data capture workflow. Using i‑MarkTM, 200+ FTEs and six in‑house OMR algorithms (up to 99.9% accuracy), Datamatics scanned and processed 7.5 million documents, masked sensitive data, and delivered clean data in 45 days—plus Best Practice Guidelines to streamline subsequent large studies.