Case Study: A leading UK telecom company achieves threefold increase in qualified leads with Datamatics

Improved Qualified Leads By Three Folds For A Leading Telecom Company

Leading Telecom Company, a UK operator handling 10 million minutes of calls per month, faced low-quality leads and weak sales conversion and engaged Datamatics to increase the volume and quality of qualified leads. Datamatics deployed an Outbound Sales Lead Generation Campaign leveraging curated calling data, a multi-tenant dialling system and CTI-integrated CRM to enrich the sales funnel and validate contacts in real time.

Datamatics implemented data curation, predictive/preview/progressive dialing, CTI with CRM, automated lead qualification, verification and quality audits, and secure FTP delivery of verified leads. The program tripled qualified leads (from 4,367 to 12,535 per month), improved lead quality by 80%, boosted sales per hour from ~200 to ~1,200 within six weeks, cut rejections from 8.5% to 3%, and delivered 100% process transparency.