Case Study: Leading Automobile Tyres Manufacturing Company achieves real-time, centralized BI reporting with Datamatics

Enhancing data transparency to achieve superior business reporting

Leading Automobile Tyres Manufacturing Company, a major tyre maker with a broad distribution network and global exports, needed to streamline reporting and give business users anywhere/anytime access to interactive dashboards, slice-and-dice analytics and a central MIS repository. Their SAP reports lacked analytical depth, territory managers couldn’t quickly reference data, and constant ad‑hoc report requests overwhelmed teams — so they engaged Datamatics and its BI product nSights to address these gaps.

Datamatics implemented nSights, integrating SAP and CRM data into a singular data‑mart with automated validations and business logic (using Microsoft BizTalk and SSIS to pull SAP data) and delivering multidimensional dashboards and reports. The solution produced real‑time reporting for Production, Finance, Sales & Distribution and Marketing, sped up ad‑hoc analysis, helped identify performing and non‑performing products and market segments, and standardized enterprise monitoring and reporting—improving decision‑making and operational efficiencies.