Case Study: A global lime manufacturer achieves better lead tracking and campaign ROI visibility with Datamatics and Salesforce Pardot

Datamatics Global Services Limited improves real-time lead tracking and campaign ROI visibility with Datamatics

A 150+ year-old global lime and limestone manufacturer faced significant challenges with its marketing and sales alignment. Their use of Oracle Eloqua provided limited personalization and visibility, leading to a disconnect between teams and an inability to track campaign ROI. Datamatics was engaged to address these strategic roadblocks.

Datamatics successfully migrated the client's marketing operations to Salesforce Pardot, rebuilding all digital assets and redesigning automation workflows. The solution integrated Pardot with Salesforce Sales Cloud to provide a unified view of customer data. This resulted in real-time lead tracking, improved lead prioritization for higher conversion rates, and clear campaign ROI visibility for the client.

Datamatics Global Services Limited