Case Study: a leading Broadcast Media Organization achieves faster, more accurate reporting with Datamatics Data Visualization Solution

Data Visualization Solution for a leading Broadcast Media Organization

The client, a leading broadcast media organization in Asia, required a unified system to integrate its disparate customer databases and overcome challenges with manual data collation and slow, inflexible reporting. Vendor Datamatics was engaged to devise an efficient business intelligence and data warehouse (BIDW) solution to centralize data and enable faster, ad hoc reporting.

Datamatics implemented a centralized data warehouse using Microsoft SQL Server and SSIS for ETL, then utilized their partner MAIA’s HPC software to develop a framework for generating smart reports with excellent visualization. This solution provided a 60% reduction in the time needed to collate information and cut the turn-around-time for published reports by 50%, enabling quicker and more accurate business decisions for the client.