Case Study: Leading Binary Options Broker Service Provider achieves unified, real-time BI and actionable insights with Datamatics

Business Intelligence Solution for a Leading Binary Options Broker in Australia

Leading Binary Options Broker Service Provider, a leading binary options broker headquartered in Australia, faced fragmented data across MySQL, MongoDB and platforms like Freshdesk and lacked the in-house technical expertise to build a BI system that could aggregate trading, customer and support data and enable flexible reporting. They engaged Datamatics to design and deliver a Business Intelligence solution to consolidate data and provide actionable, slice-and-dice reporting.

Datamatics implemented an end-to-end BI solution—ETL and big-data processing using Hadoop, Hive, Spark, NiFi and Sqoop, Tableau 2018.3 for interactive reporting, plus niche big-data testing to ensure data integrity. The Datamatics solution produced a unified data warehouse and dashboards (trader segmentation, account activation, open tickets) that eliminated manual reports and silos, enabled real-time ad‑hoc reporting, improved accuracy and saved significant time; dashboards now surface operational metrics such as 127,389 accounts created and 1,780 open tickets for better decision making.