Case Study: Online Furniture Store achieves 10M downloads and 60% market share with Datamatics' AR-based mobile app

Augmented Reality (Ar) Based Mobile App To Create Immersive User Experience for Online Furniture Store

Online Furniture Store is an online furniture and home décor retailer offering over one lakh products to 5 million customers across 500+ cities and 25 experience centres. Facing scattered merchant partners, no unified sales platform, low customer awareness and the need for a lightweight, high-performance mobile experience to boost sagging marketplace sales, the Online Furniture Store engaged Datamatics to deliver an AR-based mobile app and related mobile commerce capabilities.

Datamatics developed a streamlined mobile app featuring AR-powered product visualization, a virtual room editor, wish list and tracking, and a simplified UI with performance optimizations (app size reduced from 8.3MB to 4.6MB). The Datamatics solution consolidated 10,000+ merchants into a 1.2 lakh–item catalogue, achieved 10 million Play Store downloads (user base doubling every six months), supported revenue growth at a CAGR of over 83% and helped the client secure roughly 60% market share in the online home furniture segment.