Case Study: European multi-national electronics manufacturer achieves 150% ROI increase with Datamatics

An Electronics Manufacturer in Europe Increased their ROI by 150% by Understanding Critical Purchase Triggers & Barriers

The customer, European multi-national Company, is a manufacturing firm of audio and video equipment (notably cameras and speakers) that needed to understand post‑pandemic changes in purchase triggers, path‑to‑purchase and touchpoint effectiveness. Datamatics was engaged to diagnose shifts in brand preference and purchase behavior and to provide actionable insights using quantitative research and purchase‑journey analysis.

Datamatics identified three target personas, surveyed 2,000+ consumers across the USA, UK and China, mapped online and offline touchpoints, and delivered market reports plus interactive simulators to model scenario impacts. As a result of Datamatics’ work the client saw a 150% improvement in ROI, faster and more accurate decision‑making, better customer expectation management and an increase in NPS from 18 to 28.