Case Study: Independent Company achieves 50% reduction in operating costs with Datamatics Email-Automation Services

An Australian Company Reduced their Operational Costs by 50% after Implementing Email-Automation Services

Independent Company, an Australian consumer services firm backed by small business operators, needed to improve email delivery efficiency after their Microsoft Business Central setup lacked auto-email triggers and integration with common consumer email providers. The gaps caused heavy manual work, reliance on high-cost third-party email services, and declining customer satisfaction, so they engaged Datamatics for email-automation services.

Datamatics implemented an out-of-the-box, no-code Power Automate solution that extracts new customer profiles via Excel/SharePoint, performs daily validation, and sends real-time and bulk email notifications using dynamic templates. Datamatics’ solution reduced operating costs by 50%, significantly cut manual effort and maintenance costs, and increased flexibility with dynamic email templates.