Case Study: Adobe achieves scalable certification growth with Datamatics

Adobe scales certification adoption in India with Datamatics

Adobe, a global leader in digital media, faced challenges scaling its certification program outreach in India. Despite a strong brand, it struggled with manual processes, low awareness, and limited engagement among institutions, leading to lower-than-expected certification adoption. Partnering with Datamatics, Adobe sought a structured solution to boost awareness and conversions in a market increasingly adopting online proctoring services.

Datamatics implemented a data-driven engagement model featuring an intelligent outreach engine and omnichannel campaigns. This solution transformed Adobe's lead management and tracking. The results included expanded reach across academic institutions, significantly increased certification adoption, and the creation of a scalable outreach engine aligned with the demand for remote proctoring services.

Adobe