Case Study: Leading US-based Real Estate Firm achieves enhanced customer engagement and 20% sales rep performance boost with Datamatics' Salesforce Marketing Cloud solution

A Leading US-based Real Estate Firm Enhances Customer Engagement with Salesforce Marketing Cloud

Leading US-based Real Estate Firm engaged Datamatics to remedy a fragmented data landscape and outdated property management systems that were delaying decisions and creating data redundancies. Datamatics deployed a customized global property and portfolio management solution leveraging Sales Cloud, Einstein Analytics and support for Marketing Cloud to standardize object modeling, consolidate data, and streamline lead capture across systems.

Datamatics implemented a User and Lead Interaction System, integrated external systems via EDP API, used Salesforce Data Loader and DemandTools for bulk loads and merges, and built validation rules, workflows, APIs, custom metadata and an integration framework. The work centralized lead data and automated lead/opportunity processes, improving opportunity closed-won rates, increasing SalesRep performance by 20%, and reducing MuleSoft costs.