Case Study: a leading media and entertainment company achieves real-time rights visibility and faster deal closures with Datamatics TruBI

a leading media and entertainment company speeds deal closures with Datamatics through real-time rights visibility

A leading media and entertainment company faced significant challenges in managing its vast content rights portfolio. Its data was siloed and required manual searches, making it difficult for sales teams to quickly identify available rights and slowing down deal closures. To modernize this process, the company partnered with vendor Datamatics.

Datamatics implemented a TruBI-powered Rights Availability Intelligence Dashboard. This solution provided real-time, API-driven visibility into rights data, enabling users to perform complex, multi-dimensional queries and generate export-ready reports. The implementation by Datamatics significantly reduced response times to sales inquiries, accelerated deal closures, eliminated manual processes, and provided reliable, up-to-date information for decision-making.