Case Study: Leading Market Research Organization achieves 50% productivity boost and 3× processing capacity with Datamatics' Offshore Development Center

A Leading Market Research Organization in the US Enhanced its Productivity by 50% with an Offshore Development Center (ODC)

Leading Market Research Organization, a US-based market research leader, faced inefficient, manual data preparation processes with no SOPs, SLAs, or quality measurements that led to low productivity and slow turnaround times. To address this, the organization partnered with Datamatics and established an Offshore Development Center (ODC) to reengineer processes and introduce automation and Intelligent Document Processing capabilities.

Datamatics took ownership of the unit, rebranded the service line, defined SOPs and SLAs, and implemented automated scanning, image bursting, OCR, and auto-coding to standardize workflows. As a result, Datamatics reduced headcount from 160 to 72 while handling nearly three times the volume, improved productivity by 50%, cut cycle time to 16 hours, and achieved average accuracy of 99.99%.