Case Study: Leading Market Research Company achieves 99% operational efficiency with Datamatics' automated report-generation solution

A Leading Market Research Company Improves Efficiency by 99% for a Global Brand Tracking Study with an Automated Report Generation Tool

Leading Market Research Company, a global market research firm with 3,000+ employees operating in 90+ countries, needed to streamline and automate data extraction and report creation for a complex Brand Health Tracking Study covering 127 metrics, 24 subgroups, 35 competitor brands and 14 countries. Datamatics was engaged to solve these challenges and provided an automated report generation solution—a customized Python-based tool—to replace error-prone, manual processes.

Datamatics implemented a research-driven, technology-led automation that consolidated multiple data sources, standardized report structures and automated quality checks. The Datamatics solution achieved a 99% increase in operational efficiency within four months, reduced time for quality checking by 70%, and cut overall report creation time from 750 hours to 8 hours, delivering faster, scalable and more accurate Brand Health reporting.