Case Study: North America’s Leading LTL Freight Carrier Achieves a Unified, Scalable CRM with Datamatics Salesforce Support

a leading less-than-truckload freight carrier improves CRM adoption with Datamatics and centralizes sales and service data

The customer, a leading less-than-truckload freight carrier in North America, faced challenges with its Salesforce implementation. Due to limited internal support and a lack of training from the original partner, its sales and service teams encountered functional gaps that slowed their operations. The company approached vendor Datamatics to enhance its Sales Cloud and Service Cloud platforms without disrupting business.

Datamatics stabilized the Salesforce environment by closing functional gaps and making configuration-based enhancements aligned to business processes. The solution included seamless integrations with legacy systems like IBM i and data tools such as SQL Server and Power BI. The results for the customer included a unified CRM platform, greater operational visibility, improved user adoption, and increased process efficiency with less manual effort required.