Case Study: Leading European Audio Equipment Manufacturer achieves 11% ROI uplift and 14% higher brand recall by mapping headphone purchase journeys across USA, Germany & India with Datamatics

A Leading European Audio Equipment Manufacturer Maps Customer Purchase Journey for Purchase of Headphones Across USA, Germany & India

Leading European Audio Equipment Manufacturer, a Denmark‑headquartered global maker of headphones and headsets, needed to understand shifting purchase drivers and brand preferences in the post‑COVID era across the USA, Germany and India. They engaged Datamatics to map the customer purchase journey for various headphone/headset types and identify emerging behaviors and demand triggers.

Datamatics conducted a 3,500+ respondent quantitative survey, defined three target personas (Regular customers, Flexible workers, Prosumers), and used driver‑analytics and supervised ML models (regression, decision tree, random forest) while managing the project end‑to‑end and delivering market consultative reports and interactive visualizations. Datamatics’ work enabled the customer to identify new target groups, increase ROI by 11%, boost brand recall by 14%, and improve management of customer expectations.