Case Study: Leading American Sales and Marketing Company achieves faster, more accurate data visualization and reporting with Datamatics TruBI

A Leading American Sales and Marketing Consultancy Improves Data Visualization and Reporting with TruBI

Leading American Sales and Marketing Company, an international sales and marketing and call‑centre consultancy with 1,000+ employees, faced slow, tabular reporting that lacked visualization and clarity for agents, supervisors and campaign owners. They needed accurate, live workforce-management data — including agent productivity, pay hours and schedule adherence — from multiple sources while managing high attrition and daily staff changes.

Datamatics implemented its TruBI business‑intelligence solution to automate and publish live, on‑demand reports, giving teams self‑service access to pay‑hours‑by‑day, shared‑agent and schedule‑adherence reports. As a result, Datamatics reduced report turnaround time, increased data accuracy and delivered clearer, faster insights for campaign owners and workforce management, enabling quicker decision‑making.