Case Study: Global Energy Drink Manufacturing Company achieves increased brand stickiness with Datamatics' data-driven consumer segmentation

A Global Energy Drink Manufacturing Company Improved their Brand Stickiness after Identifying Different Consumer Segments

Global Energy Drink Manufacturing Company, a global CPG leader selling over 7.9 billion cans annually across 170 countries, engaged Datamatics to better understand occasion- and need-state drivers so it could grow category usage, increase relevance with target consumers, and deliver a consistent, differentiated brand experience. Datamatics applied its analytics and AI expertise to address segmentation, positioning and market-sizing challenges.

Datamatics performed factor analysis and latent class analysis on survey data (56 statements on a 5‑point scale), used supervised machine learning to convert "Don't know" responses, removed flat-liners, validated cluster health and selected a five‑segment solution. As a result, Datamatics’ work delivered data-driven recommendations that improved brand positioning and customer engagement, increased brand stickiness, and enabled enhanced, geography-informed distribution strategies.