Case Study: European eye-care medical company boosts retention and trial rates by uncovering customer-visit drivers with Datamatics

A European Eye Care Brand Identified the Key Drivers for Customer Visits to Enable Higher Retention and Increased Trials with Advanced Analytics

European Medical Company, a European medical company specializing in eye care products, needed to identify the key drivers of contact-lens users’ annual control visits to boost retention and trials. To address this challenge they engaged Datamatics for advanced analytics and data‑science services.

Datamatics applied descriptive statistics, Pearson’s correlation and multiple linear regression (using Enter, Stepwise, Forward & Backward methods) to a 36‑statement, 5‑point survey (handling “Don’t know” via supervised ML), compared models on R/R‑Square/F‑value and selected a winning model for Trialists, Retention and Drop‑offs. Datamatics’ work produced clear, quantifiable insights into Emotional, Professional, Ambience and Communication drivers, improved decision‑making, helped derive targeted marketing strategies and remedial actions for high‑potential drop‑offs, and enabled more effective campaigns to increase customer visits.