Case Study: a European electronics leader improves ROI by 150% with Datamatics data-driven consumer insights

a European electronics leader improves ROI by 150% with Datamatics

The customer, a European electronics leader, faced the challenge of adapting to new consumer buying trends in the remote work era. They needed to understand the critical triggers and barriers influencing purchase decisions to refine their marketing strategy. They partnered with vendor Datamatics to gain these actionable insights.

Datamatics implemented a data-driven solution, conducting a quantitative study of over 2,000 consumers to segment the market and analyze the purchasing process. This enabled the client to refine their marketing messaging and customer engagement. As a result, Datamatics helped the client achieve a 150% improvement in ROI and increase their Net Promoter Score from 18 to 28.