Case Study: Global Food and Beverage Leader achieves faster, smarter consumer insights with Datamatics Automated Transcription

Food & beverage research Accelerating insights with Datamatics automated Transcription

Global Food and Beverage Leader, a global company with a strong focus on innovation, needed a better way to manage interview and research feedback as consumer insights were trapped in silos and slow to compile. The company struggled with inconsistent records, limited visibility across platforms, and delayed reporting to leadership.

Datamatics implemented an automated transcription solution that centralized feedback into one searchable platform and integrated it with CRM tools. With smart search, silence skipping, real-time dashboards, and journey mapping, Datamatics improved accuracy from 67% to 85% and cut turnaround time by 55%, enabling faster, data-driven decisions and more efficient research cycles.