Case Study: European Health Insurance Company boosts Quote-to-Buy conversions with Datamatics

Optimizing The Quote-to-buy Journey Driving Conversions With Sitecore For A Health Insurance Company

A leading European Health Insurance Company was struggling to convert website traffic into online policy sales. Its Quote & Buy journey was underperforming, with a low 3.8% quote-to-purchase conversion rate, an outdated user experience, and limited flexibility in displaying promotions, which contributed to sales falling 23% behind plan. Datamatics used Sitecore 8.2 to support the customer’s digital insurance journey.

Datamatics redesigned the quote-to-buy experience with a responsive Sitecore CMS on Azure, streamlined webpage widgets, stronger security, and interactive features like chatbots, avatars, and a revamped quote summary page. The result was a smoother, more engaging journey that improved data capture, reduced revenue leakage, expanded customer reach, and helped drive higher online policy purchases.