Case Study: Global Lime and Limestone Solutions Leader achieves unified, data-driven marketing and sales with Datamatics

From Chaos to Clarity Transforming Marketing and Sales Using Salesforce Pardot

Global Lime and Limestone Solutions Leader, a 150+ year-old global manufacturer serving industries such as steel, construction, environmental, and agriculture, was struggling with limited personalization and visibility in Oracle Eloqua, plus disconnected sales and marketing processes, siloed data, and weak campaign ROI tracking. These issues made it difficult to engage prospects effectively and make timely, data-driven decisions.

Datamatics addressed these challenges by migrating the company’s marketing operations to Salesforce Pardot, rebuilding digital assets like emails, forms, and landing pages, and redesigning automation workflows and lead scoring. Datamatics also integrated Pardot with Salesforce Sales Cloud and created a scalable no-code framework, delivering real-time lead tracking, better campaign ROI visibility, improved collaboration, more personalized campaigns, and smarter lead prioritization that helped increase conversion rates.