Case Study: MarketCast Group Inc. achieves a stabilized, scalable Salesforce CRM with Datamatics

Process transformation For data preparation unit

MarketCast Group Inc., a leading North American LTL freight carrier, used Salesforce to support its sales and service operations but faced functional gaps, limited internal support, and a lack of ongoing training after go-live. As usage grew, teams needed help stabilizing the platform and improving customer-facing processes, so they turned to Datamatics for support.

Datamatics evaluated the existing Salesforce environment and delivered targeted enhancements to Sales Cloud and Service Cloud, along with role-based training, managed services, and seamless integrations with systems like IBM i, SQL Server, Azure Data Factory, Confluent, Power BI, Okta, and Obsidian. As a result, MarketCast Group Inc. achieved a unified CRM platform, stronger user adoption, better operational visibility, and less manual effort, enabling teams to fully utilize Salesforce.

MarketCast Group Inc.