Case Study: Leading Market Research Organization achieves 50% productivity improvement with Datamatics

Scaling Market Research Datamatics Helped U.S. Firm Increase Productivity 50%

The Leading Market Research Organization needed to scale its Brand Health Tracking Study, but manual data extraction and reporting were causing slow turnaround times, inconsistent quality, and high resource use. The organization turned to Datamatics for help with improving its data preparation and reporting processes.

Datamatics re-engineered the workflow by establishing SOPs and SLAs and introducing automation for scanning, image bursting, OCR, and auto-coding. As a result, Datamatics helped the customer cut headcount from 160 to 72 while handling nearly 3 times the volume, improve productivity by 50%, and achieve 99.99% accuracy with a reduced cycle time of 16 hours.