Case Study: Zain Group achieves faster, data-driven ESG double materiality with Datamaran

Zain Group cuts ESG materiality assessment time by 75% with Datamaran

Zain Group, a leading provider of ICT and digital lifestyle communications in the Middle East and Africa, faced challenges with its manual and time-intensive ESG materiality assessments. These processes took months to complete and made it difficult to capture diverse stakeholder perspectives or respond proactively to emerging topics. The company turned to Datamaran to bring data-driven rigor to its ESG governance.

Using the Datamaran platform, Zain automated its materiality analysis, enabling quarterly updates and expanding stakeholder engagement. This solution delivered a 75% time saving on assessments and allowed Zain to become the first mobile operator in its region to conduct a double materiality assessment. The results included strengthened data privacy governance, increased frequency of board-level reporting, and enhanced strategic influence through new KPIs.

Zain Group