Case Study: Dari Mart boosts AMP Energy sales 56% with Datalogic Magellan 1400i mobile coupon scanning

Mobile Coupons Increase AMP Energy Drink Sales Over 50%

Dari Mart, a convenience store chain, sought to boost sales of PepsiCo's AMP Energy Drink and engage a younger demographic that typically avoided traditional paper coupons. They partnered with vendor Datalogic to implement a modern mobile coupon solution using the Magellan 1400i scanner.

The solution involved customers texting for a coupon, which was instantly delivered to their mobile phones. Datalogic’s Magellan 1400i scanner successfully read the barcodes displayed on phone screens at the point of sale. This campaign, implemented by Datalogic, resulted in a 56% net increase in AMP Energy Drink sales and provided significant environmental benefits by eliminating paper waste.

Dari Mart

Cory Brown

Network Engineer