Case Study: Dari Mart boosts AMP Energy sales with Datalogic and RocketBux mobile coupons

Dari Mart boosts AMP Energy sales 56% in 6 weeks with Datalogic

The customer, Dari Mart, a convenience store chain, wanted to increase sales and generate interest in new AMP Energy drink flavors, particularly among the 18-34 year-old male demographic who are unlikely to use traditional coupons. Partnering with Datalogic, they sought a new technological solution to make promotions easy and fun.

Datalogic implemented a solution using their Magellan 1400i scanners to read mobile coupons delivered to customers' phones. This system, designed by partner RocketBux, allowed customers to text for an instant coupon. The promotion resulted in a 56% net increase in AMP Energy drink sales for Dari Mart, exceeding their goal and successfully engaging the target demographic.

Dari Mart