Datalogic
328 Case Studies
A Datalogic Case Study
7-Eleven in the Philippines, managed by Philippine Seven Corporation, sought to enhance its customer loyalty program by integrating a mobile app that would offer digital discounts. The challenge was finding a barcode imager that could reliably and quickly read codes displayed on various mobile phone screens to speed up the checkout process. Datalogic provided the solution with its QuickScan QW2100 linear imager.
Datalogic's solution successfully enabled the scanning of digital coupons and loyalty cards from mobile phones at the point of sale. This significantly reduced customer wait times, reinforced the loyalty program, and allowed for profile-based marketing campaigns. The implementation was so successful that it became the standard for 7-Eleven's checkout system across its existing and future stores in the Philippines.