Case Study: 7-Eleven Philippines boosts checkout speed and customer service with Datalogic QuickScan QW2100

7-Eleven in the Philippines Boosts Customer Service Using the Quickscan Qw2100 Linear Imager From Datalogic to Scan Mobile Phones

7-Eleven in the Philippines, managed by Philippine Seven Corporation, sought to enhance its customer loyalty program by enabling members to receive and redeem digital offers via a mobile app. The challenge was finding a barcode imager that could reliably and quickly read codes from various mobile phone screens to speed up the checkout process. Datalogic provided the solution with its QuickScan QW2100 linear imager.

By implementing Datalogic's QuickScan QW2100, 7-Eleven significantly reduced customer wait times at checkout. The solution successfully connected the mobile app to the POS, reinforced the loyalty program with increased return visits, and provided valuable customer data for targeted marketing. The initiative was so successful that it became the standard checkout system for the company, with plans to deploy it in 500 new stores.

7-Eleven

Jason Jan Ngo

Head of IT Division