Case Study: Chimu Adventures achieves 766% SEO-driven ROI in six months with Datalicious

Chimu Adventures - Customer Case Study

Chimu Adventures, a specialist travel company, needed to understand how online marketing activity drove offline tour bookings but faced fragmented customer journeys across data silos. They engaged Datalicious to link their digital analytics with CRM sales data, using Google Analytics 360 and Google BigQuery on Google Cloud to trace users from online browsing and enquiries through to offline conversions.

Datalicious stitched Chimu’s GA360 behavioural data to offline CRM records in BigQuery, creating a Google Cloud summary table that enabled accurate channel attribution and media optimisation. The work revealed SEO as a highly effective, low‑cost channel (766% ROI from organic over six months) and paid search delivering 49% ROI, allowing Chimu Adventures to reallocate budget, hire for content/SEO, and continue phased data integration with Datalicious.

Chimu Adventures

Marius Wenning

Digital Marketing Strategist