Case Study: Link Mobility Group achieves 2x faster delivery of revenue-generating data projects with Dataiku

Revenue-Generating Data Projects from the Ground Up

Link Mobility Group, Europe’s leading mobile communications provider that sends more than 6 billion messages a year, needed to scale its data efforts and turn message- and delivery-related data into revenue-generating products like customer dashboards and action triggers. With only a one‑person data science team at the start, they required a single, scalable platform to handle diverse data types and internal/external use cases—so they turned to Dataiku, deployed on top of Hadoop, to get up and running quickly.

Dataiku enabled Link Mobility Group to go from data lake setup to a first completed data project in seven months (about half the time otherwise expected), making them roughly 2x faster at building data projects. The platform unified collaboration, self-documentation, and visual-plus-code workflows, supported customer-facing dashboards and monitoring services, and is expected to drive millions in additional revenue while reducing churn and increasing customer stickiness. Dataiku also gave the team the flexibility to scale future data products without switching tools.

Link Mobility Group

Andreas Schmidt Jensen

Head of Mobile Intelligence Technology