Case Study: Monoprix achieves faster, more collaborative analytics and major efficiency gains with Dataiku

Monoprix From Legacy Tools to the Leading Edge With Dataiku

Monoprix, a leading French retailer, needed to modernize its data ecosystem and move beyond legacy tools like SAS while centralizing data science under a more strategic, collaborative team. With Dataiku, Monoprix aimed to support more advanced analytics, improve onboarding, and enable teams across marketing, supply chain, and HR to work more efficiently.

Dataiku helped Monoprix migrate all data projects from SAS in just 4 months, automate routine work, and bring previously outsourced projects fully in house. The results included cutting campaign management time from 50–60% to 5% of team time, achieving better recommendation model results than the external provider, and generating annual savings in the millions of dollars.

Monoprix

Valérie Latchoumanin

Head of Data Science, Data Governance & Data Academy