Case Study: Voyage Privé achieves 6% increase in transaction value per member with Dataiku DSS

How VoyagePrivé Uses Dataiku's Self Service Analytics to Optimize Marketing Campaigns and Increase Transaction Value

Voyage Prive is the #1 exclusive members‑only travel club with over 25 million members worldwide. Facing the need to move from static segmentation to highly personalized recommendations, Voyage Prive required a solution to capture and analyze large volumes of online behavioral signals and adopt a non‑rule‑based approach to improve customer satisfaction and boost transaction value; they partnered with Dataiku and used Dataiku Data Science Studio (DSS) to address this challenge.

Using Dataiku DSS, teams collected click paths and bookmarking data, built machine‑learning customer interest scores, and deployed collaborative, drag‑and‑drop workflows to automatically surface tailored offers. Dataiku’s solution enabled Voyage Prive to optimize marketing campaigns and internalize its data workforce, producing a measurable 6% increase in total transaction value per member.

Voyage Prive

Laurent Dupe

Head of International Marketing