Case Study: Infopro Digital achieves hyper-targeted B2B advertising and faster analytics with Dataiku

How one global media company transformed its organization around data to deliver one of the most advanced business-to-business advertising targeting engines on the market

Infopro Digital, a global cross-media company with ~2,800 employees, €360M in revenue, 50 media outlets and 300 events annually, wanted to offer more advanced B2B advertising targeting by leveraging users’ navigation paths and behavior rather than basic category targeting. Facing a large data lake, limited marketing-team technical skills (they relied on Excel), and a desire to keep development in‑house while IT retained data control, Infopro Digital turned to Dataiku to modernize its data processes.

Using Dataiku, Infopro Digital centralized CRM, accounting and external datasets, enabled IT to expose reference datasets after minimal transformations, and gave non‑technical marketers a visual point‑and‑click interface to work with clickstreams and HDFS. The result: analysts produce reports and targeting samples in about two hours instead of three days, the company has internalized the entire workflow, and Infopro Digital now runs one of the most advanced B2B advertising targeting engines on the market.

Infopro Digital

Clément Delpirou

Chief Digital Officer