Case Study: Infopro Digital achieves hyper-targeted, IT-independent advertising with Dataiku

How Infopro Uses Dataiku's Self Service Analytics to Serve More Relevant Ads

Infopro Digital, a global cross‑media company managing 50 outlets and 300 events annually, needed to offer hyper‑targeted advertising that used clickstreams and behavioral navigation without creating constant IT dependence. To achieve this, they partnered with Dataiku and adopted Dataiku Data Science Studio (DSS) so marketing teams could work with large datasets on Hadoop while IT retained control over data governance and transformations.

Dataiku enabled dataset centralization, reference datasheet sharing, and a visual point‑and‑click interface so non‑technical teams could build and scale targeting workflows while IT used advanced features like Spark pipelines. As a result, Infopro Digital now runs a leading B2B ad‑targeting engine and has cut analyst turnaround time from three days to about two hours, internalizing the process and empowering existing staff to deliver more relevant ads.

Infopro Digital

Clément Delpirou

Chief Digital Officer