Case Study: Davivienda achieves faster, more targeted customer engagement with Dataiku

Davivienda AI for Quality Operations & Financial Inclusivity

Davivienda, a major bank serving 21 million customers, needed a better way to personalize customer engagement and target campaigns based on likely life events. To solve this, Davivienda used Dataiku’s Universal AI Platform to build predictive models from behavioral and financial data, helping the bank identify customer needs such as health-related expenses or family planning.

With Dataiku, Davivienda created an automated, scalable data pipeline that streamlined integration, modeling, and deployment, including over 400 behavioral variables and Google Cloud Platform integration. The solution reduced data processing and campaign-launch time, improved targeting accuracy, and drove higher engagement and conversion rates, while freeing teams to focus more on strategic work.

Davivienda