Case Study: La Mutuelle Générale achieves smarter, more profitable customer acquisition with Dataiku

Data Science for More Effective Customer Acquisition in Insurance

La Mutuelle Générale, a French insurer serving over 1.4 million customers, faced rising customer acquisition costs and fierce competition that made it essential to prioritize prospects by both likelihood to convert and long-term value. Using the Dataiku platform, their Data and Analytics teams set out to augment sales decision-making with data science rather than replace human judgment.

Dataiku was used end-to-end to collect and prepare data, compare models, and operationalize predictions into the sales CRM and interactive prospect maps; the resulting decision-support tool assigns per-prospect conversion probabilities and a profitability score for recuperating acquisition costs. The Dataiku-powered solution improved sales prioritization, optimized travel and outreach, automated low-value tasks to free staff for higher-value work, and saved time across the data-to-insights process.

La Mutuelle Général

Yann-Erle Le Roux

Data Strategy Manager