Case Study: Ubisoft achieves a collaboration-driven data team and improved player and market predictions with Dataiku

Creating a Collaboration Driven Data Team With Ubisoft

Ubisoft, the world’s third-largest video game company, tasked its Consumer and Market Knowledge (CMK) team—about 50 people including 10 data scientists and 30 analysts—with better understanding rapidly changing player behavior and market trends. Facing contradictory telemetry vs. declarative data, many play styles and motivations, and a lack of standardized tools and self-service analytics, Ubisoft adopted Dataiku’s collaborative data science platform to democratize access to data and foster cross-functional collaboration.

Using Dataiku, Ubisoft rolled out a step-by-step, collaboration-driven workflow that connected Teradata and Hadoop sources, empowered non-coders with point-and-click tools, and standardized methods across analysts and data scientists. Dataiku enabled the CMK team to scale analytics, build sales and competitor prediction models, perform cross-comparative player and market analyses, and deliver more accurate user- and market-level predictions—accelerating project delivery, broadening analytics access, and driving a data-driven cultural shift across the company.

Ubisoft

Vincent Nicolas

Data Scientist Manager