Case Study: Bayard boosts automation, monitoring, and productivity with Dataiku

Bayard From SAS to Dataiku for a Modern Data Stack

Bayard, a medium-sized French publishing company, needed a more modern, collaborative data stack to replace SAS and support complex targeting, campaign management, and analytics across B2B and B2C audiences. With Dataiku, Bayard looked for a visual, multi-user platform that could be adopted by analysts and scientists working across SQL, Python, and SAS.

Dataiku helped Bayard automate and monitor marketing campaigns, improve visualization and governance, and speed up onboarding through Dataiku Academy. The results included a 42% reduction in time spent building campaigns, a jump in job application intake from 15 to over 200 candidates, fewer issues through reuse and alerts, and more capacity for higher-value ML projects.

Bayard

Claire Utiel

Data & CRM