Case Study: Cullen+Rose boosts eCommerce revenue and insights with DataHawk

Cullen+Rose supercharges eCommerce operations with DataHawk

Cullen+Rose, a marketing consultancy serving challenger brands, needed a more robust way to manage marketplace operations across Amazon Seller Central and Vendor Central. Their team was struggling with complex listing requirements, media buying, Buy-Box monitoring, and getting deeper insights than standard marketplace analytics tools could provide, especially for regulated categories like dental products.

DataHawk’s marketplace analytics platform gave Cullen+Rose the reporting and operational visibility they needed, including detailed P&L reporting, brand-level customization, and trend analysis across product lines. With DataHawk, Cullen+Rose saved significant manual work, improved client presentations and deliverables, and saw measurable gains such as a 300% increase in revenue on Amazon Seller Central, a 2x revenue increase on Amazon Vendor Central, and a 2.5x improvement in RoAS.